What are the rules for successful websites?
These are the rules for successful websites. You could call some of them guidelines, but not meeting any of them will have negative repurcussions at some point in the future. Meeting these rules and guidelines will mean your site will work for visitors. And with engaging, well-written content, new content added regularly, and regular site maintenance, you'll get more traffic and improve your rankings.
Well-written content
Excellent writing motivates, engages, and inspires readers. They will take action on your site. Second, great writing gives the right amount of detail and answers relevant questions. Third, points one and two work together to move your site up in search engine rankings. When you use the right keywords and create a solid online resource on a topic, your rankings improve even more. Never lose sight of the fact that low-quality or even average content will damage your business and your rankings.
Alignment with your brand
This is connected to the point above about well-written content. Your site must align with and represent your brand on every level, from official colours, statements, and ways of communicating, to values and principles.
A well-designed funnel
A website funnel is like a compass. It points visitors clearly to the next steps so that they can learn more and understand what action to take. A word of cuation: don't force visitors to commit to something; even signing up for a newsletter may be something they're not quite ready for. A funnel lets an audience find out information and understand what steps are next—when they are ready to take those steps. Include calls to action, and know that a well-designed funnel generates more leads, and that means more sales.
The right amount of information
Your site needs to capture attention quickly, and provide all the information and diligent visitor, buyer, or potential customer needs. Does your site clearly but briefly explain your products and services, and, more importantly, their benefits? Why should people trust you as an organization or business? What are your credentials, and where are the reviews or testimonials? Is there enough information to show your business has a history and can be contacted?
Coded correctly
Ensure your website is coded correctly and follows current web design standards and trends. This way, visitors will trust your business and know you care about first—and lasting—impressions. They'll see you want to make it easy for them to find what they are looking for.
Site speed
Aim to have your site loading within 2.6 seconds on a desktop and 8.6 on mobile so that visitors stay on your site and look around. There are many reasons for long load times, including coding errors, poor site design, a badly built template, or hosting issues. Ensuring speed means having a good host. Be sure to go with a host that offers safe data encryption, third-party risk management, and secure payments and anti-fraud measures if your site sells products or services.
Easy navigation
Clear and logical navigation (which visitors describe as "easy") keeps people on your site. We deliver clearly mapped-out websites that support your business goals and grow your business revenue.
Optimized for search engines
Aim to have your site loading within 2.6 seconds on a desktop, and 8.6 on mobile so that vistitors stay. There are many reasons for long load times, including coding errors, poor site design, a badly built template, or hosting issues.
UX and UI design
User Experience (UX) design makes a site easy to use. UX fulfills visitor needs and improves user satisfaction. It drives business growth, enhancing your brand reputation and increasing customer loyalty. User Interface (UI) design means a site's interface is visually appealing and easy to use. A website with a good UI is well laid out, uncluttered, and displays a clear visual hierarchy.
Easy for you to update
If you need a new or redesigned website, Communicate Influence will give you a fully functional, beautiful site that you can update yourself. We'll show you how, if you want. We can build on the platform of your choice, such as Wix or WordPress, or create a custom-built site. Get in touch with Communicateinfluence.com
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