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INFLUENCE

Debunking the study that AI generates better poetry than poetry written by humans

Sheelagh Caygill

Dec 19, 20246 min read

Debunking the study that AI generates better poetry than poetry written by humans

Are you the fast food or fine dining of copywriting? How to set yourself apart in the AI age

Sheelagh Caygill

Apr 3, 20245 min read

Are you the fast food or fine dining of copywriting? How to set yourself apart in the AI age

Should you trust AI opt-outs? Working with AI vendors; do you need an AI policy?

Sheelagh Caygill

Feb 18, 20244 min read

Should you trust AI opt-outs? Working with AI vendors; do you need an AI policy?

AI in PR: How agencies using AI and should copywriters rely on gen AI?

Sheelagh Caygill

Feb 18, 20243 min read

AI in PR: How agencies using AI and should copywriters rely on gen AI?

Assessing AI's impact on PR, marketing agencies in 2024

Sheelagh Caygill

Feb 16, 20246 min read

Assessing AI's impact on PR, marketing agencies in 2024

Futureproof your copywriting career against AI

Sheelagh Caygill

Jan 24, 20245 min read

Futureproof your copywriting career against AI

Need for human planning and management of AI in content creation

Sheelagh Caygill

Jan 24, 20242 min read

Need for human planning and management of AI in content creation

How to keep working as a copywriter in the age of AI in the coming decade

Sheelagh Caygill

Jan 24, 20243 min read

How to keep working as a copywriter in the age of AI in the coming decade

Generative AI always needs human editors

Sheelagh Caygill

Jan 23, 20247 min read

Generative AI always needs human editors

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